Bank of Ireland and AA extend successful partnership

3 April 2020

Bank of Ireland Group and AA plc (AA) have extended their long-term financial services partnership for an additional three years to at least 2028.

Delivered through Bank of Ireland (UK) plc, the extension of the partnership will further enhance the alignment of both parties to drive mutual benefits, and is a key part of the Group’s UK strategy.

Products will now include AA branded car finance, which will sit alongside the successful savings and personal loan products.

The partnership currently has around 90,000 customers and a balance sheet of c.£700 million.

Ian McLaughlin, Bank of Ireland UK Chief Executive Officer said: “The AA is a highly trusted and recognised brand and we are proud to have extended our partnership so that, together, we can continue to serve both new and existing AA customers for many years to come.

“The combination of the AA’s brand and distribution platform and Bank of Ireland’s expertise in service delivery means our partnership will continue to be successful in providing competitive and popular products to meet the needs of AA customers.”

Simon Breakwell, AA Chief Executive Officer said: “We are delighted to announce the extension of our partnership with the Bank of Ireland which continues to grow from strength to strength.

“It underpins our desire to deliver relevant and attractive products for our customers under our trusted brand and Bank of Ireland’s strong financial services expertise.”